Founder & CEO
Meet Brenda Richey
Driven by sales. Fueled by your growth.
Her Story
I've Built What You're Building
I'm an entrepreneur, so I know exactly what it's like to be in the thick of it. In 2021, I founded Southeastern Oklahoma's first luxury gated second-home community and built it completely from scratch. We're talking 800 acres, $10M+ in financing, roads, utilities, a full community water system, and a sales strategy I had to create from the ground up.
I made the calls, built the relationships, developed the pipeline, and closed the deals. Within six months, land values grew from $7,500 to $45,000 per acre and we had generated over $12 million in first-year sales.
Over the course of my real estate career, I've closed over $100 million in transactions — not by being a pushy salesperson, but by genuinely connecting with people and solving their problems.
I also helped launch a luxury senior living community in McKinney, Texas. We hit 100% occupancy within three months of opening — generating over $400K in monthly revenue — by building a referral network from zero and creating a sales process rooted in empathy and real relationship building.
"I've started businesses from nothing. I know what it costs — the late nights, the uncertainty, the moments you wonder if it's all going to work. And I know how much the right support at the right time can change everything."
Our Purpose
That's Exactly Why Metera Exists
Looking back on every company I've owned or helped launch, there's one thing I kept wishing for — a passionate, experienced partner who could come in, understand my business, and help me build the sales engine I needed to grow. Someone who brought real insight, real strategy, and real results — not just advice. That's what Metera is for you.
We are a fractional sales development collective built specifically for growing businesses. We work with startups who are just finding their footing and scaling companies who are ready to accelerate — and we meet every single client exactly where they are.
Different budgets. Different stages. Different goals. No project is too small. That's not just something we say — it's something we mean deeply, because we have a genuine passion for helping the businesses that need us most.
AI & Modern Tools
Working Smarter, Not Harder
One of the most exciting things about building businesses right now is what's possible when you embrace the right tools. I am a huge believer in AI — not as a replacement for great salespeople, but as a way to free them up to do what they do best: build relationships and close deals.
When your team isn't buried in manual follow-up, repetitive admin, and tasks that could be automated, they have more energy for the conversations that actually move the needle.
More focused time means more deals closed. And more deals closed with less burnout? That's a better business and a better quality of life for everyone on your team.
"There is nothing I love more than watching a small business come alive."
Our Services
What We Bring to Your Business
Sales systems and processes
Built for your team so everyone knows exactly what to do at every stage
Talk Tracks and Scripts
Real, human, and designed to convert
Sales Training
Consultative, relationship-focused, the kind that actually sticks
CRM Setup and Utilization
We set it up, train your team, and make sure it works for you
Fractional Sales Leadership
Senior-level strategy and execution without the full-time overhead
Admin and Operational Support
The behind-the-scenes work that keeps your pipeline moving
AI Integration
Smart tools layered in to help your team work faster and smarter every day
"We understand that every company is different — different needs, different budgets, different teams. That's why we build every engagement around you. No cookie-cutter packages. No one-size-fits-all solutions."
Let's Connect
Let's Take Your Business to the Next Level
If you're a founder who's been grinding and you're ready for some real support — or if you're a growing company that knows your sales process needs a serious upgrade — I would genuinely love to connect with you.
Let's talk about where you are, where you want to go, and what it would take to get you there.
With passion and purpose,
— Brenda Richey
Founder & CEO, Metera Collective
Ready to Scale
Ready to work with Brenda?
That conversation doesn't cost anything, and it just might change everything.
Book a Strategy Call