Fractional Sales Leadership
Built to Convert. Designed to Scale.
Fractional Sales Leadership Without the Full-Time Cost
What We Do
Our Approach
01
Systems & CRM
A strong sales system starts with the right CRM. Let's build both and put your revenue on autopilot.
02
Lead Follow-Up
Every warm lead is an opportunity. Let's make sure not one of them goes unanswered.
03
Right People, Right Seats
The right people in the right seats drives everything. Let's make sure your team is built to win.
04
Accountability
Clear metrics change everything. Let's give you the visibility to see where you're winning and where to grow.
"We are a fractional sales development firm built for startups and small companies looking to scale and grow — meeting every client exactly where they are."
How We Work
Our Method
Step 01
Listen First
Before anything is built, we start by listening. We take the time to understand your business, your team, and the gaps that may be holding growth back.
The Founder
Meet Brenda Richey
"I have always been drawn to the builders — the founders who bet on themselves and refuse to quit."
With $110M+ in closed transactions and the founding of Southeastern Oklahoma's first luxury gated second-home community — 800 acres and $12M in first-year sales — Brenda Richey built Metera to give growing companies the sales leadership they deserve.
Today, with AI as a co-pilot, Brenda brings senior-level strategy, proven systems, and hands-on execution to founders who are ready to scale.
Read Brenda's StoryCommon Questions
Frequently Asked
Can't find what you're looking for? We'd love to talk.
See All FAQMetera Collective is a fractional sales development firm founded by Brenda Richey. We help founder-led businesses and small companies build structured sales systems, CRM processes, and AI-powered workflows that convert more leads and create predictable revenue growth.
A fractional sales development firm gives you access to experienced sales leadership without the cost of a full-time hire. At Metera Collective, we design and implement scalable sales systems, automate repetitive tasks using AI, and build processes that help your team consistently generate and convert leads.
Metera Collective is built for founder-led businesses, startups, and small teams that are ready to move beyond inconsistent sales. If you're looking to implement AI, streamline your CRM, and build a predictable revenue engine, Metera is designed for you.
Unlike traditional sales coaches or consultants who focus on advice, Metera Collective focuses on execution. We don't just guide you — we build your sales infrastructure, implement AI tools, and create systems your team can actually use day-to-day.
Insights & Strategy
Our Blog
From 9% to 32%
I have seen this firsthand. An established construction company — over 20 years in business — could not break the 10% conversion mark. They were well-respected…
Read ArticleThe One Thing Every Growing Business Is Missing
You Are Not Being Replaced.
Better systems
Ready to Scale
Let's build your sales engine.
That conversation doesn't cost anything, and it just might change everything.
Book a Strategy Call